Strong Interest Inventory®

Helping people discover rich and fulfilling careers

Helps individuals navigate the reintroduction process after a period of disconnection.

Strong Interest Inventory®


The Strong Interest Inventory® assessment is ideal for a wide range of applications, including the following:

Helps students uncover their career interests and identify which areas of study are appropriate or required for a particular field.

Opens up the world of work to first-time career seekers and those considering career transition by identifying their interests and demonstrating how they relate to various occupations and careers.

Helps heighten individuals’ self-awareness and provide deeper understanding of individual strengths and blind spots, including work style and risk-taking orientation.

Helps employees align their interests with areas of responsibility in their job that reflect those interests.

helps individuals navigate the reintroduction process after a period of disconnection.

Key Benefits

The Strong Interest Inventory® instrument has the following benefits:

Interest Empowerment

Empowers your clients to discover their true interests to expand and explore the right career path.

Interest Relation

Relates your clients’ interest patterns to those of satisfied workers within an occupation

Complementary Result

Presents results on a variety of complementary themes and scales

User-friendly result

Delivers user-friendly, well organised and highly intuitive results

fit with mBTI®

When combined with the MBTI® Form M Career Report, it provides your clients with a complete career development picture

Strong Interest Inventory®

Background and History

The Strong Interest Inventory® assessment is one of the world’s most widely respected and frequently used career planning tools. It has helped both academic and business organizations develop the brightest talent and has guided thousands of individuals—from high school and college students to mid-career workers seeking a change—in their search for a rich and fulfilling career.

Frequently Asked Questions

Contact Potentia Thailand to find out more about the Strong Interest Inventory® Certification Program

Click here to view the training calendar or to enroll in the next available Certification Program

No. The Strong instrument is what we call ‘Restricted’ and you need to be trained and certified to access and use it. This ensures that the instrument is used for the purpose for which it was designed and that it is being administered and interpreted correctly.

We offer a Certification Program that will qualify you in the professional and ethical administration of the Strong Interest Inventory® instrument and upon successful completion of the program, you will gain a certificate of qualification to purchase and use both the instrument and its reports.

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